With London being a hub of diversity, technology and creativity, it is no wonder that events like the London Design Festival, which aims to promote and celebrate London as a design capital of the world, attracts the public eye. At QMIN Magazines, we were invited to the exciting press event for the new projects by Tom Dixon Studio, ‘Electroanalogue’. 

Electroanalogue is one of the many exhibitions showing in the London Design Festival (LDF), which started in 2003 by Sir John Sorrell and Ben Evans. The idea behind the event was to allow artists, creatives, designers, retailers, etc., to have a space for unique design and ultimately, celebrate and showcase London’s creativity, London Design Festival.

The launch of the creative project based in Kings Cross Coal Office, a restored Victorian building, is the location of the British designer Tom Dixon’s new HQ. The flagship store is also located here in the shopping district- Coal Drops Yard, which will open to the eager public in October as well as, the showroom and cafe. The Coal Office, previously named Fish and Coal Buildings, was built round 1851 and space was designed for clerks in the coal trade, and later used as a fish distributor from London to King’s Cross. The historical nature of the surrounding buildings and their manufacturing usage, was particularly prominent as our organised tour was eagerly taken to their showroom, ‘The Factory.’ There was an engaging atmosphere of production and crafting, which interacted with the five senses and were made of paramount importance for connecting with the project.

The Coal Office Building


Electroanalogue focuses on the overlapping nature and relationship between digital innovation and the physical world, and is in creative collaboration with artists; Bill Amberg Studio, Teenage Engineering, Spiritland, Ege Carpets and sound artist Yuri Suzuki. There was a lovely breakfast in the Coal Office cafe roof terrace; which invited a relaxing, breezy and jovial atmosphere. 

The notable designer and innovator began his talk by describing Electroanalogue, and what his inspiration was behind the project. With electricity marked at the top of the list of imperative necessities for modern living, Dixon spoke about his desire to engage and combine electric design with the crafting world. This was elaborated on as he went into describing the beauty of a circuit board, and his interest in bridging the gap between design and customer. It was an opportune moment of retrospection as sat under the arches, we are reminded of the history and significance of craft and welding that brought us there; the physical and digital world coming together creating a beautiful design.

Copper detailing
Statement pieces










The other designers also explained their ideas, with their installations which explore the realms of digital innovation. Here is just a brief overlook on some of the designers.

Visual and Sound performance by Teenage Engineering
Constructing pieces
  • Spiritland elaborated on their sound engineering, which with cultural influences from Japan, typically focuses on enhancing the sound scene  whilst providing a relaxed environment to enjoy.  The venue which will be open from 8am-1am, will provide food and music and have monthly talks from various music artists. With their new shop opening in  Mayfair, Spiritland is eager to maintain the quality of music. Visit their website to find out more;  Spiritland
  • Teenage Engineering, who is based in Stockholm, introduced a fairly interesting design with their synthesisers. There was also a rather creative sound-maker left in our goody bags, which were gifted at the end of the presentation. Visit Teenage Engineering to find out more.
  • With Bill Amberg Studios, there was an impressive array of aesthetic designs to lavish over as we saw the tannery, printer, digital dye and the luxury of leather combine to produce unique prints. The leather maintains a high quality whilst being porous enough to be printed on, was presented beautifully for our wondering eyes.

It was with the exciting prospect of what Tom Dixon, and the news of a new shopping district in Coals Yard had in store for us, that we perused the collection with our goody bags in hand.

Picture Credit; @themoonflowers_art