For some years now, women have been expressing their ambivalence when i t comes to beauty.

THEY WANT A FLAWLESS

BUT NATUR AL- LOOKING COMPLE XION,

THEY WANT COVERAGE

BUT TO LET THEIR SKIN BREATHE,

THEY WANT RESULTS

BUT FORMUL AS THAT RESPECT

THE SKIN’S BAL ANCE,

THEY WANT A FOUNDATION

BUT THEY DON’T WANT ONE.

In 2019, ambivalence has given way to certainty; AND has replaced BUT