Tory debuts a distinctive new fragrance and beauty collection.
Tory Burch’s first fragrance is a modern, colorful interpretation of the collection she has created. Classic and unexpected, the fragrance captures the casual ease and polished optimism that define Tory’s aesthetic. “Fragrance is part of my personal history — my parents each had their favorite scents that are so tied to my memories. When we decided to create a fragrance, we spent a lot of time thinking about what it should be — a balance of femininity and tomboy, citrus and floral, grounded and graceful,” says Tory.
When creating Tory Burch Eau de Parfum, Tory felt it needed to have something grounded to anchor it, like her father Buddy Robinson’s signature vetiver. Vetiver has a dynamic, earthy quality to it — unfussy and unexpected. For brightness and optimism, there are citrus and fruit notes like crisp grapefruit and mandarin, sweet bergamot, succulent neroli and tangy cassis. For a more classically feminine component, florals such as saturated pink peony, lush tuberose, luxurious jasmine sambac and sweet alyssum are included. Woodsy, warm cedar and sensual sandalwood give it real depth and complexity.
“It’s similar to the clothes and accessories we design — sophisticated but down-to-earth, combining disparate ideas you don’t usually see together. The fragrance is the same way. There’s a brightness to the scent when you first smell it, and then you realize that it’s more complex,” says Tory. The elegant packaging is a nod to her mother Reva Robinson’s bedroom vanity and the classic perfume bottles and atomizers that graced it. The super-chic glass bottle features many of Tory’s favorite design elements: clean, beveled edges and a signature fretwork top. Fretwork is a recurring design element in Tory’s life, from a pair of Chinese Chippendale chairs in her childhood home to the brass details at the Tory Burch Madison Avenue flagship.
“I have always been inspired by my parents,” she says. “Fretwork was very much a part of their design sensibility. It was a part of their vernacular, and now it’s become a signature of the brand, and the perfect accent for the fragrance.”
The outer packaging is in the brand’s signature color, a vibrant orange, while the fragrance is a pale pink.
A scented Body Lotion and Bath & Shower Gel complement the Tory Burch Eau de Parfum. These vanity essentials are presented in a blush pink package with Tory’s medallion logo.