Weekend Max Mara is pleased to announce the opening of the a new flagship
store inside the Dubai Mall at the first floor of the New Fashion Avenue.
The store covers a surface of 140 square meters with one big bright shop window.

The concept is: “A HOME FROM HOME” , a cosy and welcoming atmosphere,
where you can really feel at home. The architecture, the setting space and the interior design of the store reflect this inspiration, with a clear and simple design.
The architecture, the displays and the decorative items are all part of the same fashion story.

The furniture is inspired by the Italian and European design history; they are customized and re-imagined under a contemporary point of view in order to create a unique atmosphere.
The materials are related to the artisanal tradition: timeless, natural and authentic, in a neutral colour palette made of delicate hues, which are perfect to match with all the shades of the collection.

The store is enhanced with beautiful details such as a peculiar handmade
terracotta floors with handcraft tiles.
A bright chandelier from the 70es which lights up the entire space and highlights the collection.