THE UAE RECEIVES A TOUCH OF HINDAMME
Inspired by the Middle Eastern Elements, Hindamme’s Revolutionary Designs Hit the Region
Well-established fashion house, Paraphernalia, has taken a creative turn in the industry recently. With a unique twist on the designs, founder Mohammed F.Khoja has extended the brand, recreated the thought process behind the designs and introduces the GCC to ‘Hindamme’.
An Arabic term referencing “to have perfect form and harmony in attire” Hindamme is influenced by key elements of the Middle Eastern culture and heritage. Focusing on the cultural artworks and patters, Hindamme revives the slowly disappearing Middle Eastern elements by integrating them into its contemporary and universal designs both for men & women.
Hailing from Saudi Arabia, Founder and Designer, Mohammed F.Khoja notes “Hindamme is a term often used for both formal and casual associations within our culture in the most complementing ways. By integrating these elements, we wish to provide diverse and fashionable designs that also act as a reminder to our heritage and culture.”