Chalhoub Group Launches A New Loyalty Programme Across GCC
Chalhoub Group, the leading partner for luxury across the Middle East, has announced the launch of its new, experience-led loyalty programme, MUSE, across its retail network in the UAE and Kuwait.
MUSE is a new loyalty programme for shoppers across the GCC, taking members on a story of inspiration and providing a world of experiences at their fingertips through the MUSE App. It brings together a collection of aspirational fashion, beauty and lifestyle brands from across Chalhoub’s vast portfolio. The programme includes benefits at over 35 luxury brands from fashion retailers such as Level Shoes, Michael Kors and Salvatore Ferragamo to coveted beauty brands including L’Occitane, NARS and Urban Decay, as well as lifestyle brands Tanagra, Swarovski and Tumi.
The loyalty programme, which can be managed and accessed directly by each member through the MUSE App, speaks directly to the consumer of today looking for highly personalized and multi-dimensional experiences. MUSE brings more than just transactional value to retail, aiming to be adaptive and responsive to the desires of each member, enhancing their journey as they collect & redeem points, unlock benefits and enjoy experiences that are truly unique, personalised and unforgettable.
MUSE Experiences range from complimentary tailored services such as makeovers by NARS to preferred rates at bespoke florist, Bliss Flowers. Members can also enjoy indulgences redeemed by MUSE points such as luxury spa days and high tea experiences. Finally, elevated moments that MUSE offers exclusively to members are contests to win immersive experiences including extraordinary personalised get-aways.
In addition to memorable experiences, MUSE members will also be privy to exclusive benefits such as a dedicated MUSE concierge, valet parking, complimentary home delivery, birthday rewards, priority access to sales and tailored MUSE gift boxes throughout the year.
Members of MUSE can collect and redeem points; unlock benefits as they elevate through the tiers; and enjoy a host of experiences tailored to them. Membership can be obtained in store at any of the participating brands, through the MUSE App, website or through the MUSE Concierge. To find out more and download the MUSE mobile app, please visit www.experience-muse.com