This Spring and Summer, L’Oréal Professionnel found inspiration for its “It Looks” from summer music festivals such as Coachella and Glastonbury, where music mixes, and genres go beyond boundaries. This season, the fashion feel for hair is distinctly 70s, with a revamped code for today’s modern spirit, blending freedom of expression with a celebration of all things summer.
L’Oréal Professionnel’s It Look for Spring-Summer 2015 is the shag layered haircut which is invading the catwalks and embodying the Brit-pop vibe, as seen on British model Eddie Campbell with her very recognizable hairstyle. It can be interpreted in a variety of ways, ranging from grungy, messy, dusty and long to the traditional 70s look.
A key color trend to wear with the shag layer cut will be red, as seen on Rihanna, for example. For the Red Shag Layered look, inspired by the audacity of international stars such as Katy Perry and Vanessa Hudgens, L’Oréal Professionnel recommends 4 to 6 strands of vibrant carmine red highlights which contrast with the depth of darker basis. These flamboyant highlights were made with INOA Carmilane, a patent formula with professional dosing that provides an intense and lasting red.
Another major trend for Spring-Summer 2015 is grown-out blonde, as seen on beauty influencers Khloe Kardashian and Ashley Olsen. To achieve the look, L’Oréal Professionnel recommends the new Majirel High Lift. Freedom of style and expression sum up the attitudes towards hair this Spring-Summer. It’s all about playing with your style and being free to be yourself!