Your wardrobe should move, jump and climb right along with you. Whether you’re gently dipping your toes in or jumping headfirst with a great big splash, you have to start somewhere. So go ahead, dive in.
For SS19, Weekend Max Mara stayed true to the brand’s effortless sensibilities and timeless style to create the ultimate collection of easygoing essentials. Sportswear silhouettes were mined for their simple wearability: loosely worn knitted collegiate jumpers, soft fleece sweatshirts and tech-detailed anoraks make for instant classics.
Menswear standards like structured trench coats have been softened at the edges, taking on a feminine spin alongside rumpled blazers, wide-legged suits and softly oversized, romantic shirting. Knitwear is decorated with boldly graphic logo prints that go beyond the concept of personalized clothing, providing visual contrast to neutral, solid colored overlays, like sleek leather jackets and smart cardigans.
Accessories are subtle, yet strong: minimal handbags feature a subdued, natural palette with classic leather and basket weave details or come brightly patterned and colored in retro tones. Flexible pajama suiting in light as air cotton and silk comes in botanical prints and clean cut stripes, the perfect uniform to live in all weekend long.
Weekend Max Mara represents Max Mara Group’s lifestyle line. Launched first as a casual outdoors weekend collection in 1983, it is now its own specific brand. Rich and sophisticated, the line covers all categories of garments and accessories with an all-inclusive selection of formal-informality, or “utility de luxe”, a constant trend of the runway shows.
The line is still influenced by its original sportswear DNA featuring linens and cottons, yarn-dyed fabrics, patterns and prints, specific details such as drawstrings while fits are constantly updated.
The signature detail that sets the line apart and symbolizes the idea of lightness and freedom, is a small butterfly embroidered on various pieces. Distributed at over 200 mono-brand stores and leading department stores across the world, Weekend Max Mara is also known for its many special projects focusing on a specific class of product, creating a true collection within a collection.