Tiffany & Co.’s founder Charles Lewis Tiffany selected the Tiffany Blue color for the cover of Blue Book a.k.a. the brand’s annual collection of exquisitely handcrafted jewels, which was first published in 1845. Also referred to as forget-me-not blue, this hue is said to have been chosen because of the popularity of the turquoise gemstone in 19th-century jewelry. Furthermore,  Victorian brides were also known to have historically favored this color.

As time progressed, the color became significantly synonymous with the brand and was adopted for use on shopping bags, as well as in advertising and other promotional materials. Shortly after, Tiffany & Co. registered the iconic color as a trademark of Tiffany and Company.

In fact, women often associate receiving or even spotting the Tiffany Blue box with positive emotional responses. Research says that the striking blue is a representation of communication, creativity, as well as modernity. While it is every girl’s dream to receive one of these boxes, one cannot but respect this international phenomena that also signifies the excellence of Tiffany & Co.’s designs as well as the strategy they’ve adopted in protecting their signature color and maintaining its image.